This is, without a doubt, the best example of experiential marketing we’ve ever seen.
Interviewing Mike Mills, the Creative Director, is one of the highlights of my professional career. It is hard to imagine that anyone will deliver a better experience anytime soon.
After you’ve watched the video, I highly encourage you to watch the follow-up case study video as well. It outlines beautifully not just the viral success of the project but also the bottom line business impact, which was – to put it mildly – substantial.