WOMworthy – The Book

(a work in progress)

By Elijah May & Alex Cequea

Some people are convinced that viral marketing campaigns are mostly dumb luck. We believe that successful viral marketing is less about luck and more about the deliberate combination of art and science. We believe this because we studied successful campaigns and broken them down and found consistencies. Because we’ve interviewed the brilliant creatives behind them. Because we’ve created models and tested those models. Because, maybe above all else, Alex’s animated videos are currently averaging 5M views each.

But we’re still testing. We want to be absolutely sure that you can recreate these kinds of results for yourself. So we’ll keep at it, and you just check in here for updates. That said, if you’d to personally participate in the process, hear our talk on the subject, or recommend someone we should interview, by all means, please reach out.

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